Search Engine Optimization is the process of making changes to the coding of a website in order to rank better in the search engine results page. There are many steps involved in the process, many of which include the following:

* W3C Validation

* Proper naming structure of files for search engines

* Proper phrasing of the page title

* Inclusion of a robots.txt file

* Creation of a sitemap

* 404 error handling page

* Meta tags

* Relevant site copy to page title

* Site navigational structure

While this is a short list, there are many considerations that have to accounted for when optimizing your website. A knowledgeable Search Marketer should be able to determine what would be the best process to get your site coded in a search engine friendly fashion.